Want to dive deeper?

You don’t need to read any of this to use the guide, but these are some of the thinkers, practitioners, and frameworks that informed it, and good places to go deeper.

Narratives, Framing & Meaning

The Righteous Mind, Jonathan Haidt

Thinking, Fast and Slow, Daniel Kahneman

Don’t Think of an Elephant, George Lakoff

Features of Narratives, FrameWorks Institute

Public Narrative, Collective Action and Power, Marshall Ganz

Finding the Right Messenger for Your Message, Wright, Neimand and Steinman, Stanford Social Innovation Review

Climate Narratives & Communication

Six Ways to Change Hearts and Minds About Climate Change, FrameWorks Institute

Communication Handbook for IPCC authors, Climate Outreach

Storytelling to Accelerate Climate Solutions, Emily Coren and Hua Wang

Science v. Story, Emma Bloomfield

Hot Takes: Every Journalist’s Guide to Covering Climate Change, Sadie Babits

Spectacle Earth: Media for Planetary Change, Andrew Kalaidjian

We All Die at the End: Storytelling in the Climate Apocalypse, Sam Haddow

Storytelling, Power & Social Change

Re:Imagining Change, Doyle Canning and Patrick Reinsborough

The Storytellers’ Guide to Changing Our World, Culture Surge

Narrative Design Toolkit, Butterfly Lab

Story Tech: Power, Storytelling and Social Change Advocacy, Ariadne Vromen, Filippo Trevisan and Michael Vaughan

Spotlight on Impact Storytelling, Potts, Lowell, and Manne

Common Cause Handbook, Public Interest Research Centre

The Seven Basic Plots, Christopher Booker

Imagination, Futures & Systems Change

New Narratives and Future Visioning, Climate KIC

Imaginable, Jane McGonigal

Active Hope, Joanna Macy and Chris JohnstoneThe Art of Thinking Differently, Karim Benammar