The Toolkit
Reimagining
Narratives that move people to act need to show a future worth working toward. In this phase, you define what that future looks like for your audience and what role they and others play in making this future happen. This gives you the foundation for the narratives you will build in Crafting.
This phase has four steps:
1. Shift how the issue is understood
Challenge the assumptions behind the dominant narrative to open up alternative ways of understanding the issue.
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2. Develop future storyworlds people want to move toward
Paint a vivid picture of a future that feels real, desirable, and within reach – a world your audience can imagine themselves living in and helping to create.
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3. Show how change could unfold
Map the pathway of change from today to the future you described, showing how each shift makes the next one possible.
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4. Make the storyworld feel real and underway
Make change feel possible by identifying real-life examples that show that elements of the desirable future already exist today.
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After this, you have a future worth working toward for your audience, a path to get there, and evidence that change is underway. You are ready to turn this into a narrative in Crafting.
This toolkit grows through use — share what you learned or get in touch.
Sources: KIC New Narratives and Future Visioning, Arun Appadurai, Jane McGonigal, Johnson, Haidt, Somers, More in Common, Ganz